Product packaging can be a science for itself. Multinational corporations spend thousands of dollars on getting it just right – and it pays off. 7 out of 10 consumers say that they are actively influenced by a product’s packaging.
It is time for you to reap the rewards of great product packaging by investing in one of the most effective, yet low-cost options: custom stickers. With custom stickers, you are in full control of your design, the size and shape of your stickers as well as the material you are going for.
But how are you meant to make the right decision when it comes to sticker materials? After all, there are plenty of materials for specific purposes. In this article, we will shed some light on this and introduce you to the three best sticker materials for your packaging. Are you ready? Then let us get started.
1. White vinyl for durability
Are you looking for a material that will withstand the elements? Does it have to be resistant to the occasional scratch and bump? And last for several years? Then white vinyl stickers are just right for you.
The vinyl base means that exposure to the elements will neither compromise their looks, nor their functionality. It is the perfect material for creating outdoor or waterproof stickers that will last up to three years outside.
Now, going for a white vinyl sticker, which is, by far, one of the most popular options available, does not mean that you will be stuck with a white sticker. White simply forms the base color and is perfect for creating vibrant designs.
White vinyl stickers are perfect for branding anything from outdoor to beauty products, and can even be used on your shipping boxes if your products are shipped all over the world, and you want to ensure that they arrive uncompromised.
2. Go green with biodegradable materials
The sticker industry constantly develops, and sticker vinyl is not your only option. There are several different environmentally friendly options that are plastic-free, vegan and compostable.
Other than vinyl stickers, these materials are usually not as resistant to the elements and scratches. This means that these stickers should generally be used indoors or for short-term applications such as food wrapping or shipping labels.
Biodegradable materials are perfect for you if you are on a journey towards more sustainability, or have already invested in compostable packaging and sustainable ingredients, and want your branding to match.
Biodegradable stickers are a great example of the power of stickers. They are not just little nice-to-haves. When used right, they become an additional way of communicating and proving your brand to your customers.
3. Stand out with effect materials
Maybe the above options sounded a little too boring for you? Are you after a real eye-catcher to get your product seen? Then effect materials are just right for you. They have all the features of vinyl stickers but, instead of a white base, they come in different effects.
These effects reach from transparent to metallic and fluorescent and form a stunning canvas for creating one-of-a-kind product designs. If you are selling a premium or luxurious product or service, these are the stickers for you. They can immediately elevate any product packaging.
There are several ways you can put effect materials to use. Work with the material, let it shine through in places, or change the effect by having your sticker printer print a color on top of it. This can create a beautiful stained-glass effect or a sleek metallic look, depending on the material you are going for.
If you want this material to only come through in certain parts of your design, you can print white between your color of choice and the material. This dilutes the effect and allows you to create opaque colors.
What do you think now? Are you ready to choose your perfect material and create stunning custom labels and stickers? We sure hope so and are excited to see the end result. Please share them, or your experience with sticker marketing in the comments below.