Building a business on the internet can seem like a complicated process that requires lots of staring at a screen feeling confused. Sales funnels, upselling, marketing, landing pages, and more are all new concepts to learn as you create your brand and build a customer base.
Fortunately, in the age of technology and internet marketing, you don’t have to do it alone. There are many tools that are built to help smooth the marketing process so you can focus more on your customers and the product you are so passionate about selling. Tools like landing page builders that help you gather leads and create marketing all in one place are wonderfully helpful. There are many options out there though, how do you know which is the right option for you?
What is a Landing Page?
A landing page is a stand-alone page that a potential customer “lands” on after clicking on an ad, email, or other link. The goal is to gather contact information while offering something of value in return like insights or a coupon. These pages serve a specific purpose and unlike other web pages, they aren’t part of the regular site. The landing page is part of a specific campaign and designed for a target audience with a single focus. These pages are highly effective for increasing conversion rates without raising the cost of acquiring a sale or lead.
The landing page tends to be in the center of the sales funnel. The original advertisement or email begins the customer’s journey and the page is a stepping stone leading to the specific campaign and sale.
Tool Overview
Each of these web tools are designed to help entrepreneurs move forward with their business. Here’s a general overview of what a few of them offer.
GroovePages:
Created by Mike Filsaime, GroovePages is a funnel and landing page builder that allows companies to grow business through sales funnels. Features include:
- Funnel and Website builder
- The builder includes a handy drag and drop editor that makes editing your sales funnel and website much easier. It also includes email automation, shopping cart, a blog platform, and membership management.
- Domain Hosting
- GroovePages hosts your unique domain so there is no need to pay fees to a hosting site like GoDaddy. It creates a seamless, professional look in stead of cobbling together all of your different support sites.
- Upsells, Down sells, Order bumps, and Pop ups
- Upsells, order bumps, and pop ups can all be great tools within a sales funnel, when used correctly. Making these tools easy to use allows more time to fucus on how to use them properly and less time fighting with making them work.
- Device customization
- With GroovePages, you can customize how you want your page to look on different devices. It all depends on how much time and effort you want to pour into the project.
- Affiliate program
- Promote products and earn a varying commission depending on the program you sign up for.
- Pricing
- GroovePages does have a free option, though many of the best features are not available unless you join the premium plan. Normally $299 dollars a month, they occasionally have deals that allow you to purchase for $99 dollars a month.
There are a lot of features and details that come with this tool, visit https://www.clickfunnels.com/blog/groovepages-review/ for a more in-depth review of GroovePages.
Clickfunnels
Co-founded by Todd Dickerson and Russell Brunson in 2014, Clickfunnels was created to lessen the frustration associated with building websites and sales funnels. Features include:
- Funnel and Website builder
- This tool is designed to help build a wide variety of websites and landing pages and create sales tunnels. It also includes a drag and drop editor. The feature is compatible with their design templates and the custom page builder.
- Third Party and Social Media integrations
- Integrate PayPal, Stripe, or Infusionsoft accounts to give customers several payment options. Connect social media to your site to expand your reach.
- Custom Domain
- You can buy a custom domain to make your URL easier to remember.
- Analytics and Funnel tracking
- Discover what’s working and what’s not with the analytics tool. Track your funnels and see how well they are performing. Define the goal of each funnel to help refine your conversion rates.
- Lead Capture
- Increase the rate of conversion by gathering leads on your website.
- Email Automation
- Reduce time and make it easier to grow your subscriber list with the email automation tools. Connect to your email service and make it easy for clients to subscribe to your lists.
- Affiliate program
- Promote products and earn a varying commission depending on the program you sign up for.
- Designed for Marketers
- While a lot of tools are used by Marketers, this one is specifically designed for them. It allows detailed campaign tracking. It is also designed with provide support for the marketers using the tools.
- Pricing
- After a 14-day free trial, there are two plans to choose from: Basic and Platinum. The basic plan is $97 a month and the Platinum is $297 a month, with offered discount if you pay annually instead.
Clickfunnels is a well-designed tool for attracting and converting customers. It presents a clear professional look to your site and helps you advance your business past the beginning stages. The program is one designed to ensure you have all the tools you need to be successful.
Kajabi
Started in 2010, Kajabi is an online course platform that also allows you to make websites and sales funnels. Features include:
- Website and Funnel Creator
- This tool also has a drag and drop builder that allows you to easily create and edit websites and sales funnels. Sections also come with customization options to allow you to make the site all your own. Subscription and payment plan management included.
- Custom Domain and Unlimited Hosting
- Make your business more unique and easier to recognize with a custom domain. Unlimited hosting means you can add as much as you want to your site without worrying about storage and bandwidth.
- Easy Marketing Sequences and Templates
- Marketing sequence templates have built in blueprints to make creating your funnels and pipelines much easier. A wide variety of templates are available for every marketing need.
- Fast Publishing
- Publish quickly to your website so you always have your materials up and ready when you need them.
- Lead Capture
- Build and grow your contact list to keep your leads fresh and turn them into conversions.
- Third Party and Social Media integrations
- Integrate PayPal, Stripe, or Infusionsoft accounts to give customers several payment options. Connect social media to your site to expand your reach.
- Email Automation
- Reduce time and make it easier to grow your subscriber list with the email automation tools. Connect to your email service and make it easy for clients to subscribe to your lists.
- Coupons and Upsells
- Offer promotions and better value products to your customers with easy one-click solutions.
- Content Creation
- Create engaging content in multiple forms easily imported from Dropbox and Google Drive. Click here for more information on creating content with Kajabi.
- Affiliate program
- Promote products and earn a varying commission depending on the program you sign up for.
- Pricing
- After a 14-day free trial, Kajabi offers three different plans. A Basic plan for $149 a month, a Growth plan for $199 a month, and a Pro plan for $399 a month. Each of these comes with a discount if billed annually.
Choosing the Right Tool
That may seem like a lot of information to absorb all at once, so let’s make break it down even more. Each of these is a great tool that will get the job done, but they do lean a little more toward different needs.
- GroovePages: The free option is great for those just starting out and considering upgrading to a paid option later. An all-in-one package that is still fairly new on the market.
- Clickfunnels: Geared toward companies that are ready to double down and be serious about their marketing and leads. Designed for marketing and progressing a business that is willing to do the work to get where they want.
- Kajabi: Designed to help make creating courses and educational materials much easier. Subscriptions and content are smoothly managed and content is presented in a polished and professional manner.
