Successful salespeople often possess several key traits — charisma, persuasiveness, and a cool air of confidence. These characteristics are easy to leverage when you’re face-to-face with a prospective client. It’s not quite as easy, though, when you’re talking to that same prospective client in front of Zoom Immersive View backgrounds on a video call. Indeed, mastering the art of the virtual sale is a new beast for even some of the most experienced salespeople in the industry. If you’re wondering how to make turn your next call into a conversion, consider the following tips that can help you see the opportunities in online sales. With the right approach, you may even see your sales figures increase.
Engage in Social Selling
You may not think that a virtual environment offers many advantages when it comes to closing sales, but there are a few unique features that you can leverage to boost your success. The biggest of these is the social nature of an online platform. If you encounter a prospective customer in a retail environment, they exist only as a prospective customer. You likely won’t know anything about their lives or their history, and this limitation can make it difficult to forge a meaningful connection. The opposite is true in the virtual world — you can connect with potential customers and gain a fuller view of their needs in doing so.
The key element is the social nature of online communications. Without face-to-face selling, you’ll likely turn to social media to scope out clients, and social media is a great way to get to know somebody fast. When you connect with potential clients, you should invest in branded Zoom backgrounds that display your company name or feature a photo of an office setting. Maintaining a professional look is an imperative part of closing an online sale, and this resource is a great way to replicate the polished look of an in-person meeting.
Get the Right Tools
A custom Zoom background is just one of many tools that you can use to improve your sales numbers in an online environment. If you’re looking for tools to help you expand your pool of prospective clients, social media is another. In addition to providing a personal view into your clients’ lives — and thus allowing you to sell to them more effectively — social media gives you the tools to reach a huge audience that you simply wouldn’t be able to access solely through in-person communication. You can utilize multiple platforms to market to clients, connect with new people, and follow up on sales leads.
Perhaps the most important tool of all, though, is the same one that’s vital to in-person sales — your personality. It might feel difficult to let your personality shine through when you’re emailing rather than talking in person, but it’s a challenge you can overcome. Even if you can’t leverage your charisma the same way you used to, you can relate to people, gain their trust, and demonstrate the value of your products and services.