After you’ve designed your logo with a digital copy it’s possible that you don’t know what you need to do next. In the present, there are many formats available and no one knows which is the best to their needs. This article we’ll discuss the top four logo formats: SVG, PNG and EPS. PDF is also a popular format.
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What is a logo?
It’s a bit surprising, but it’s a fact is that many managers, while making decisions about the creation of a logo, don’t even have a clue what the logo is! Many people believe that a logo is simply an appealing image. A person who believes that is aware that the logo and trademark are the identical.
A logo is a visual sign (drawing) as well as an official typeface or combination of an image and a typeface. The primary purpose behind a logo is to communicate its message to the customers of the business.
For the logo to be effective and assist a company to develop and market its services and products it is crucial to comprehend, while designing the concept, why it is needed. Let’s take a look at the main characteristics of the logo toonily.
Function 1. Quality assurance in the eyes consumers. A striking logo demonstrates the customers that your products are of the highest quality. This is particularly important when dealing with people who are not yet aware of your brand and are judging it solely by the external appearance of it. And the logic behind this thinking is that If a company has put an image on their products it is a sign that he is proud of the logo and is not afraid to declare publicly who designed the product.
Function 2. A method of educating the viewers. Through the use of your logo you will be able to communicate to your audience the fundamental information about the business such as the region that it operates in and the country in which it is based as well as the main features and characteristics for the products, and the goal and purpose of the business. It’s not necessary to convey all of these aspects all at once. You need concentrate on the ones that are most crucial to promote them and highlight the ones that are most important to you. For instance, if a firm is based on German technology, this could be highlighted in the logo, and should it purchase all components from China It would be unnecessary to highlight this.
Function 3. The core component that defines corporate image. Typically, a company’s corporate identity is constructed upon the logo, which has the corporate colors images, visuals, “mood”, the essential connections.
Function 4. Aesthetic purpose. A striking and harmonious logo can be used to draw the attention of customers and present a positive image of the products that are that are sold with the logo to their mind. The reasoning behind this is that if a business has an appealing logo of top quality, its quality extends to its entire business including the manufacturing of products and the offering of services.
Function 5. Aid with marketing and advertising. The logo is often the main element in advertisements (with being excluded from audio ads). It should be affixed to all marketing materials, including leaflets or business cards, signs as well as on websites and on social media as well as in advertisements and printed materials.
Function 6. Making a positive impression. The logo has the ability to blend the strengths of the business and its benefits, as well as the diversity of its products, and make a structure – the image. This is to bring diverse areas of operation objectives, principles and goals of the company to one common point and the function of which is played through the image. The psychological impact is crucial when a positive impression that is created by the logo can be projected subconsciously onto the product of the brand.
Logo file formats
PNG logo format
PNG files can be used for use in any digital direction. Additionally, they can be useful in the event that you intend to utilize digital images that have transparent areas (for instance logos, etc.) and then colored backgrounds or layered over different graphic parts. PNG images are not appropriate to print.
The advantages of making use of PNG files:
- The quality of the image does not decrease when decompressing and compressing the image.
- Show a wide range of colors;
- Transparent backgrounds are encouraged;
- Fast and easy viewing since these are images in raster format.
The logo on the PNG format is positioned:
- Blogs and websites;
- On presentation file;
- For Word or Google documents;
- In social networks
- In online stores or designers;
- In photos (for example, adding watermarks, for example).).
How can PNG files be opened?
It is possible to open PNG files PNG file on your tablet, smartphone, or computer because this kind of file is simple to read. You can open an image in PNG format without downloading it into virtually every browser.
SVG logo format
SVG: Scalable Vector Graphics
SVG is specifically designed to function on the internet. It was created by using mathematical formulas instead of the individual color pixels of a webpage. The clarity and the high-quality of vector files remain the same. So when you plan to transmit an image to printer to print then it is best to utilize them.
The advantages of making use of SVG files:
- Scaling to any size with no losing quality (besides SVG-files look stunning on any screen);
- They “weigh” less than PNG or JPG;
- Accessibility in the form of XML web language and editable design for software;
- Transparent backgrounds are available.
SVG files can be used to:
- Many printed products (business cards and posters, stickers and so on);
- Clothing and footwear;
- Labels and stickers
- The designer is notified for the purpose of making changes.
What is the procedure for opening SVG files open?
SVG files can be opened SVG files are accessible in Chrome, Firefox, Edge, Safari, Internet Explorer, Adobe Illustrator, or other Adobe software like Photoshop and InDesign when you use InDesign and Photoshop. SVG plugin.
Additionally, SVG files can be given to designers in the event that the logo is required to be altered. Inkscape as well as GIMP are two programs that are free which support SVG file formats (note that we don’t suggest editing SVG within these software programs).
EPS logo format
The EPS files are an image format that allows vector images that are created in Adobe Illustrator. These files are essential when you want to print and edit.
The advantages of EPS files
- You are able to work on any scale, from a billboard or a card for a company
- Vector format;
- Logos can be edited using Adobe Illustrator or Photoshop
- Transparent backgrounds are available.
The EPS files can be used for:
- Printing materials (business cards leaflets, posters etc. );
- Labels and stickers
- Clothing and footwear;
- It is sent to the designer with the purpose of making changes.
How can an EPS file be open?
If you do not already have Illustrator or Photoshop installed These files are challenging to view. You can however download free software sketch or Inkscape.
PDF logo format
PDF files are created by Adobe. They typically are used to document however, with their assistance photographs (including logos) can also be exchanged.
The advantages of PDF files:
- Files are simple to view and open;
- The same format, regardless of the device being used.
- Transparent backgrounds are supported.
- Shipping is simple and easy.
The PDF format logos are displayed:
- on business cards, poster, or leaflets;
- Labels and stickers;
- On clothing items and shoes.
What happens when a PDF document is opened?
It is convenient to browse files in this format they can be downloaded and opened on smartphones, computers and tablets. Numerous browsers give users the capability to view PDF documents. Adobe Acrobat Reader is ideal for this type of format. In order to edit the PDF file, you’ll need Adobe Illustrator or Photoshop.
What format should you choose?
When the image is used for digital use (such for an PowerPoint presentation, or as a watermark to an image) we suggest using PNG images.
If the logo is going to be printed on brochures, business cards, business cards clothing, discount cards, or clothes Vector files are required. SVG is the preferred format, however in the event that it isn’t compatible with the printer, you can send an EPS or PDF.
Send SVG as well as EPS formats to request design revisions.
That’s all! We hope our suggestions can help you create and advertising your brand. Best of luck!