When you are about to see the results of all your marketing efforts for 2021, you realise that a new year is on the horizon and have to start planning your strategies for 2022. With an unstable economic recovery, a digital marketing agency is still grappling to find effective ways to engage consumers while leveraging the benefits of new technological innovations and business models.
Thankfully, the pandemic has paved the way for a shift in the way people do things, and digital has become the new norm. This puts marketers at a slight advantage because even after the pandemic is over, it is believed that some habits like consumer spending patterns will remain.
Because digital has become the new norm, online marketing will become even more crucial in the years to come. This is evident in the new technological innovations continuously being developed, and marketers must continue to find ways to harness its potential and help businesses grow.
There is one deterrent that marketers need to face now: by early 2022, Google will end cookie tracking. Yet, cookie tracking is an essential tool for businesses, advertisers, and marketers as it gathers important information about consumers.
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Nevertheless, change is not an alien concept for a digital marketing agency, and they will continue to look for ways to change their tactics to serve their clients. Most, if not all, are gearing up for the changes and are excited to implement these five promising marketing strategies:
The Rise of Online Events
Online marketing events have become the mainstay in the wake of Covid-19. They serve to continuously engage consumers by spreading the word about your business and are a great opportunity to gather data about the audience, especially in the wake of the death of the cookie. The gathered data can then be used to build a consumer database that your business can use for marketing and advertising campaigns in the future.
But what about those craving for face-to-face interactions, especially now that the restrictions are starting to ease to help bounce the economy back? The solution is hybridising events. You can hold live events with a small number of attendees and broadcast them live on your website and other social media platforms for those who are content to keep things digital.
Make Your Brand Consistent
They say consistency is important in branding because it makes for a stronger image. And because the image is everything in business, you want to create a strong and consistent brand image. Consistency comes when all aspects of your business have a single tone, from the posts you publish, your marketing campaigns, and how you communicate with your consumers.
So what is involved, and how do you do it? Digital advertising will still be your go-to tool.
While advertising costs continue to rise, don’t forget that ads initially capture an audience, so they remain a cost-effective tool for long-term use. Once you have hooked your audience, it is important to keep their attention on your brand, which also involves marketing.
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For example, you could provide your audience with great content, tutorial videos, or even podcasts. These strategies will help you raise your authority as a strong brand and keep your audience coming back. Eventually, it could help drive your conversation rates. If you visit this maangome, you can get more information about it. It is high time, to click here to know malluwap and also you should learn more about soap2day.
Rely on Visuals
The attention span of consumers nowadays is 8 seconds, so marketers need to find ways to capture the attention of a target audience within the first few seconds. This can be achieved through different kinds of engaging visuals such as photos and videos.
Marketing such as written content that is rich in information may be great to tell your audience that you know what you are talking about, but that huge amount of information will make you lose your audience. In addition, with everything fast-paced, many people think that there is so little time left for them to consume all your words.
According to a recent study, 85% of consumers now prefer to see more videos from brands, so it is wise that your business takes advantage of this demand for visual content.
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The Rise of AI
Artificial intelligence is rising, and many industries have started using it as part of their marketing efforts. How? By using AI to assess consumer data that businesses already have. One distinct example is the use of AI in assessing the way consumers do online searches and the subsequent movement inside the websites.
By studying these movements, AI can predict a consumer’s profile that will likely purchase from those who won’t. AI applications can also assess a business’s other marketing materials and assess why a certain material didn’t work and why others did. The assessments will be able to help build campaigns that will work in the future.
Mobile Marketing
With today’s fast-paced life, more people use mobile devices such as smartphones and tablets to search for information. And many digital marketers are focusing their attention on this marketing tool. In addition, with features such as location services, marketers can focus on campaigns based on location.
Why is it seen as the future of digital marketing? Because mobile technology continues to evolve and develop. And because anything new excites people, it is not surprising that mobile marketing will be the biggest hit in the coming years.
In these uncertain times, businesses will continue to fight for their right in the digital space, and marketers will help them with new strategies. By applying the strategies mentioned above and hiring the right agency, you and your business will stay afloat amidst these trying times.
