If you are an ecommerce business owner, chances are you are always looking for new ways to market your products and reach new customers. And what better way to do that then by using one of the most popular advertising platforms in the world – Google Ads. First option is to hire a Fashion Google Ads Agency
Google Ads can be a great way to drive traffic to your website and increase sales. But if you’ve never used it before, it can be a bit daunting. That’s why we’ve put together this guide on how to set up your first Google Ads shopping campaign.
The first thing you need to do is create a Merchant Center account. This is where you will upload your product data feed. If you don’t have one already, you can sign up for a Merchant Center account here.
Once you have a Merchant Center account, you need to create a shopping campaign in your Google Ads account. To do this, log into your Google Ads account and click on the “Campaigns” tab. Then, click on the “+” button to create a new campaign.
Select “Shopping” as the campaign type and give your campaign a name. Then, select your country and language.
Next, you need to choose which products you want to include in your shopping campaign. You can either include all of your products or just a selection. If you only want to include certain products, you can use product filters.
Once you’ve selected which products you want to include, it’s time to set your bids. This is how much you are willing to pay for each click on your ad. You can either set a manual bid or let Google automatically set your bids for you.
Finally, you need to choose where you want your ads to appear. You can choose to show your ads on Google search, websites in the Google Display Network, or both.
Once you’ve completed all of these steps, your shopping campaign will be up and running! Just remember to monitor your campaign regularly and make changes if necessary.
We hope this guide has helped you understand how to set up a Google Ads shopping campaign. If you have any questions, feel free to contact us. We’re always happy to help!
Google Shopping Ads are great for driving traffic that converts.
They do they require some effort to get started, but after Google automates most of the work involved in creating and showing these ads to the right people.
But this automation is also the reason why advertisers feel like they don’t have much control over what shows up where.
So in this comprehensive guide, I’ll show you how you can take back some of that control over your Shopping Ads.
We’ll start with the basics of what Google Shopping Ads are and how they work. Then we’ll move on to more advanced topics like creating custom labels, setting up negative keyword lists, and using Shopping Campaigns to reach specific audiences.
So if you want to learn everything there is to know about Google Shopping Ads, keep reading!
What are Google Shopping Ads?
Google Shopping Ads are a type of paid advertising that allows you to promote your products on Google.com and other Google properties like YouTube and Gmail.
Shopping Ads are different from traditional text-based ads in that they use images and product information from your website to create ads that look like product listings.
When someone searches for a product that you sell, your Shopping Ad may appear above the organic search results or on the right-hand side of the page.
These ads can be extremely effective at driving traffic to your website and increasing sales. In fact, one study found that Shopping Ads have an average click-through rate (CTR) of 4.5%, which is much higher than the average CTR for text-based ads (1.91%).
How do Google Shopping Ads work?
Google Shopping Ads work by using information from your product data feed to create ads that are relevant to what people are searching for.
A product data feed is a file that contains all of the important information about your products, such as the name, price, image, and description.
You can create a product data feed manually or use a tool like Google Merchant Center to automatically generate one.
Once you have a product data feed, you need to submit it to Google so that they can use the information to create your Shopping Ads.
You can do this by adding your product data feed to your Google Ads account. Then, Google will use the information in your feed to match your products with relevant searches and create ads for them.
It’s important to note that you don’t pay for Shopping Ads based on how many people see them. Instead, you pay when someone clicks on your ad and is taken to your website.
This pricing model is known as cost-per-click (CPC) and it’s how all Google Ads are priced.
You can set a maximum CPC for each of your Shopping Ads, which is the most you’re willing to pay per click. You can also let Google automatically set your CPC bids for you.
Once your Shopping Ads are up and running, it’s important to monitor them closely so that you can make changes if necessary. For example, you may need to adjust your bids or add negative keywords if you’re not getting the results you want.
Creating a custom label strategy for your Shopping Campaign
One way to take back some control over your Shopping Ads is to create a custom label strategy.
Custom labels are tags that you can add to your product data feed. These tags help you to organize your products into groups so that you can create more targeted Shopping Campaigns.
For example, let’s say you sell clothes and you want to create a Shopping Campaign for each type of clothing item.
You could create custom labels for shirts, pants, skirts, etc. Then, you could use these custom labels to create separate Shopping Campaigns for each type of clothing.
This would allow you to bid differently for each type of product and show different ads depending on what someone is searching for.
Creating custom labels is a bit of a technical process, but it’s definitely worth doing if you want to have more control over your Shopping Ads.
If you need help creating custom labels, you can check out this guide from Google.
The bottom line
With the help of Google Ads Agency, Google Shopping Ads can be a great way to drive traffic to your website and increase sales. However, they can also be a bit complex and time-consuming to set up.
If you’re not sure where to start, we recommend checking out our other guide on how to create a Google Ads account. Once you have an account set up, you can follow the steps in this guide to create your first Shopping Campaign.
If you need help at any point, feel free to contact us and we’ll be happy to
